Sustainability

Inspired by nature

At Groda, nature is central to everything we do. The rhythm of the seasons determines our work and forms the basis of the fruit chain in which we operate. From blossom to harvest, we work together with growers and partners to preserve and strengthen the natural quality of fruit as much as possible. “Inspired by Nature” stands for respect for growth, attention to detail and the awareness that nature is always the starting point.

Sustainability

For Groda, sustainability is not a separate theme but an integral part of the way we work. We strive for a chain that is as efficient and responsible as possible, in which waste is reduced and quality is preserved.

Together with our growers and partners, we continuously work on improvements in growing, processing and logistics. Through smart processes and short communication lines, we ensure that fruit reaches the customer in the freshest and most careful way possible. In this way, step by step, we build a future-proof fruit sector in which people, product and environment are in balance.

Groda goes green

Groda has always kept its eye on the future, which is why it was decided to fit the entire building with solar panels. In the interest of society and reducing CO2 emissions, Groda chose to purchase 666 solar panels. With an expected annual yield of 150,000 kWh, these solar panels cover around 65% of the total annual energy requirement. CO2 emissions are reduced by 69,000 kg per year. By realising this solution, Groda demonstrates the importance of facing the climate challenge and helping, in the general interest, to work towards a bright solution to the climate question.

Mission & vision

Our mission is to be the link between grower and market, thereby contributing to the availability of high-quality top and soft fruit in Europe. We do this by building strong relationships, sharing knowledge and continuously investing in reliability and quality within the chain.

Our vision is a transparent and efficient fruit chain in which collaboration is central. A chain in which every link adds value and in which natural products find their way to the consumer with respect for origin and quality. Groda wants to remain a stable and forward-looking partner in this, today and in the future.