{"id":1500,"date":"2026-06-23T14:34:49","date_gmt":"2026-06-23T14:34:49","guid":{"rendered":"https:\/\/www.groda.nl\/historie\/"},"modified":"2026-07-28T13:04:12","modified_gmt":"2026-07-28T13:04:12","slug":"histoire","status":"publish","type":"page","link":"https:\/\/www.groda.nl\/fr\/histoire\/","title":{"rendered":"Histoire"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<style>.vso-empty-space-6a69275dac64a{height:60px;width: 100%}@media (max-width: 991px){.vso-empty-space-6a69275dac64a{height:30px}@media (max-width: 576px){.vso-empty-space-6a69275dac64a{height:15px}<\/style><div class='vso-empty-space-6a69275dac64a'><\/div><div class='content-block seventy center'><h1 class='content-block__header quaternary uppercase'>Au fil des ann\u00e9es<\/h1><\/div><style>.vso-empty-space-6a69275dac677{height:20px;width: 100%}@media (max-width: 991px){.vso-empty-space-6a69275dac677{height:10px}@media (max-width: 576px){.vso-empty-space-6a69275dac677{height:5px}<\/style><div class='vso-empty-space-6a69275dac677'><\/div><div class='vso-history'><div class='history-items'><div class='row history-items__item margin-min-15'><div class='history-items__item__timeline-mob'><\/div><div class='history-items__item__image'><div class='history-items__item__image__block vorm-1'><div><img class='image w-100' src='https:\/\/www.groda.nl\/wp-content\/uploads\/2026\/06\/1971-1024x682.jpg' alt='Les d\u00e9buts de Groenendaal Fruithandel'><\/div><\/div><\/div><div class='history-items__item__timeline'><\/div><div class='history-items__item__timeline-mob no-bullet'><\/div><div class='history-items__item__content'><p class='history-items__item__content__year script'>1971<\/p><h3 class='history-items__item__content__title'>Les d\u00e9buts de Groenendaal Fruithandel<\/h3><p class='history-items__item__content__description'>L\u2019histoire de Groda commence en 1971. D\u00e8s son plus jeune \u00e2ge, le fondateur Cees Groenendaal a d\u00e9cid\u00e9 de suivre sa passion pour le commerce et l\u2019entrepreneuriat. Avec les fruits et l\u00e9gumes cultiv\u00e9s par son p\u00e8re, il se rendait chaque jour avec sa femme Truus au march\u00e9 de gros d\u2019Amsterdam. Depuis des d\u00e9buts modestes, les bases de l\u2019entreprise familiale qu\u2019est Groda aujourd\u2019hui ont \u00e9t\u00e9 pos\u00e9es.<\/p><\/div><\/div><div class='row history-items__item reverse margin-min-15'><div class='history-items__item__timeline-mob'><\/div><div class='history-items__item__image'><div class='history-items__item__image__block vorm-1'><div><img class='image w-100' src='https:\/\/www.groda.nl\/wp-content\/uploads\/2026\/06\/1974-1024x683.jpg' alt='Croissance des premi\u00e8res activit\u00e9s'><\/div><\/div><\/div><div class='history-items__item__timeline'><\/div><div class='history-items__item__timeline-mob no-bullet'><\/div><div class='history-items__item__content'><p class='history-items__item__content__year script'>1974<\/p><h3 class='history-items__item__content__title'>Croissance des premi\u00e8res activit\u00e9s<\/h3><p class='history-items__item__content__description'>La demande de produits frais a augment\u00e9 et, avec elle, la client\u00e8le s\u2019est d\u00e9velopp\u00e9e. Le premier agrandissement du parc de v\u00e9hicules a permis de servir davantage de clients et de proposer un assortiment plus large. Une \u00e9tape importante dans le d\u00e9veloppement de l\u2019entreprise.<\/p><\/div><\/div><div class='row history-items__item margin-min-15'><div class='history-items__item__timeline-mob'><\/div><div class='history-items__item__image'><div class='history-items__item__image__block vorm-1'><div><img class='image w-100' src='https:\/\/www.groda.nl\/wp-content\/uploads\/2026\/07\/cultivation-of-peppers-in-a-commercial-greenhouse-2026-03-25-23-42-13-utc-1024x683.jpg' alt='Groda Fruit prend forme'><\/div><\/div><\/div><div class='history-items__item__timeline'><\/div><div class='history-items__item__timeline-mob no-bullet'><\/div><div class='history-items__item__content'><p class='history-items__item__content__year script'>1981<\/p><h3 class='history-items__item__content__title'>Groda Fruit prend forme<\/h3><p class='history-items__item__content__description'>Entre-temps, l\u2019entreprise op\u00e9rait sous le nom de Groda Fruit. Avec deux camions, des clients \u00e9taient livr\u00e9s dans toute l\u2019Europe. Tandis que l\u2019entreprise continuait de cro\u00eetre, la g\u00e9n\u00e9ration suivante faisait elle aussi connaissance avec l\u2019entreprise familiale, jouant entre les camions et le travail quotidien.<\/p><\/div><\/div><div class='row history-items__item reverse margin-min-15'><div class='history-items__item__timeline-mob'><\/div><div class='history-items__item__image'><div class='history-items__item__image__block vorm-1'><div><img class='image w-100' src='https:\/\/www.groda.nl\/wp-content\/uploads\/2026\/06\/1986.png' alt='Une base moderne pour l\u2019avenir'><\/div><\/div><\/div><div class='history-items__item__timeline'><\/div><div class='history-items__item__timeline-mob no-bullet'><\/div><div class='history-items__item__content'><p class='history-items__item__content__year script'>1986<\/p><h3 class='history-items__item__content__title'>Une base moderne pour l\u2019avenir<\/h3><p class='history-items__item__content__description'>Le local d\u2019origine n\u2019offrait plus assez d\u2019espace pour les activit\u00e9s croissantes. C\u2019est pourquoi un nouvel entrep\u00f4t moderne a \u00e9t\u00e9 construit. C\u2019est l\u00e0 que les premiers pas ont \u00e9t\u00e9 faits vers le stockage, la r\u00e9frig\u00e9ration, le tri et l\u2019emballage professionnels des fruits et l\u00e9gumes tels que nous les connaissons aujourd\u2019hui.<\/p><\/div><\/div><div class='row history-items__item margin-min-15'><div class='history-items__item__timeline-mob'><\/div><div class='history-items__item__image'><div class='history-items__item__image__block vorm-1'><div><img class='image w-100' src='https:\/\/www.groda.nl\/wp-content\/uploads\/2026\/07\/flowering-almond-garden-at-the-foot-of-the-mount-t-2026-03-25-23-54-03-utc-1024x683.jpg' alt='Nouvel agrandissement'><\/div><\/div><\/div><div class='history-items__item__timeline'><\/div><div class='history-items__item__timeline-mob no-bullet'><\/div><div class='history-items__item__content'><p class='history-items__item__content__year script'>1990<\/p><h3 class='history-items__item__content__title'>Nouvel agrandissement<\/h3><p class='history-items__item__content__description'>La croissance s\u2019est poursuivie et une capacit\u00e9 suppl\u00e9mentaire s\u2019est vite av\u00e9r\u00e9e n\u00e9cessaire. L\u2019agrandissement de l\u2019entrep\u00f4t a cr\u00e9\u00e9 plus d\u2019espace pour le stockage et la transformation. Malgr\u00e9 cette croissance, Groda est rest\u00e9e fid\u00e8le \u00e0 ses valeurs fondamentales\u00a0: livrer des fruits et l\u00e9gumes frais, cultiv\u00e9s dans le respect de l\u2019humain et de la nature.<\/p><\/div><\/div><div class='row history-items__item reverse margin-min-15'><div class='history-items__item__timeline-mob'><\/div><div class='history-items__item__image'><div class='history-items__item__image__block vorm-1'><div><img class='image w-100' src='https:\/\/www.groda.nl\/wp-content\/uploads\/2026\/06\/1974-1024x683.jpg' alt='Une nouvelle \u00e9tape importante'><\/div><\/div><\/div><div class='history-items__item__timeline'><\/div><div class='history-items__item__timeline-mob no-bullet'><\/div><div class='history-items__item__content'><p class='history-items__item__content__year script'>1997<\/p><h3 class='history-items__item__content__title'>Une nouvelle \u00e9tape importante<\/h3><p class='history-items__item__content__description'>Avec un triplement de l\u2019espace d\u2019exploitation et l\u2019am\u00e9nagement de plusieurs quais de chargement et de d\u00e9chargement, Groda a connu son plus grand agrandissement jusqu\u2019alors. Au cours de cette p\u00e9riode, la g\u00e9n\u00e9ration suivante de la famille Groenendaal a \u00e9galement rejoint l\u2019entreprise, renfor\u00e7ant ainsi son caract\u00e8re familial.<\/p><\/div><\/div><div class='row history-items__item margin-min-15'><div class='history-items__item__timeline-mob'><\/div><div class='history-items__item__image'><div class='history-items__item__image__block vorm-1'><div><img class='image w-100' src='https:\/\/www.groda.nl\/wp-content\/uploads\/2026\/06\/green.jpg' alt='Investir dans la durabilit\u00e9'><\/div><\/div><\/div><div class='history-items__item__timeline'><\/div><div class='history-items__item__timeline-mob no-bullet'><\/div><div class='history-items__item__content'><p class='history-items__item__content__year script'>2012<\/p><h3 class='history-items__item__content__title'>Investir dans la durabilit\u00e9<\/h3><p class='history-items__item__content__description'>La durabilit\u00e9 a pris un r\u00f4le de plus en plus important dans la gestion de l\u2019entreprise. Avec l\u2019installation de plus de 600 panneaux solaires, les \u00e9missions de CO\u2082 ont \u00e9t\u00e9 consid\u00e9rablement r\u00e9duites. Cet investissement a soulign\u00e9 l\u2019ambition de Groda de mener ses activit\u00e9s de mani\u00e8re responsable et de contribuer activement \u00e0 un avenir durable.<\/p><\/div><\/div><div class='row history-items__item reverse margin-min-15'><div class='history-items__item__timeline-mob'><\/div><div class='history-items__item__image'><div class='history-items__item__image__block vorm-1'><div><img class='image w-100' src='https:\/\/www.groda.nl\/wp-content\/uploads\/2026\/06\/2024-1024x768.jpg' alt='Pr\u00eat pour l\u2019avenir'><\/div><\/div><\/div><div class='history-items__item__timeline'><\/div><div class='history-items__item__timeline-mob no-bullet'><\/div><div class='history-items__item__content'><p class='history-items__item__content__year script'>2024<\/p><h3 class='history-items__item__content__title'>Pr\u00eat pour l\u2019avenir<\/h3><p class='history-items__item__content__description'>Apr\u00e8s un long processus d\u2019autorisation, un nouvel agrandissement important a \u00e9t\u00e9 r\u00e9alis\u00e9. L\u2019augmentation de la capacit\u00e9 de r\u00e9frig\u00e9ration et l\u2019optimisation du service d\u2019emballage permettent \u00e0 Groda de servir ses clients de mani\u00e8re encore plus efficace. Avec cet investissement, l\u2019entreprise est pr\u00eate pour une croissance continue et les d\u00e9fis de l\u2019avenir<\/p><\/div><\/div><\/div><\/div><style>.vso-empty-space-6a69275dacb75{height:60px;width: 100%}@media (max-width: 991px){.vso-empty-space-6a69275dacb75{height:30px}@media (max-width: 576px){.vso-empty-space-6a69275dacb75{height:15px}<\/style><div class='vso-empty-space-6a69275dacb75'><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1500","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Histoire - Groda<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.groda.nl\/fr\/histoire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Histoire - 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