{"id":1528,"date":"2026-06-23T14:34:49","date_gmt":"2026-06-23T14:34:49","guid":{"rendered":"https:\/\/www.groda.nl\/historie\/"},"modified":"2026-07-28T13:05:15","modified_gmt":"2026-07-28T13:05:15","slug":"historia","status":"publish","type":"page","link":"https:\/\/www.groda.nl\/es\/historia\/","title":{"rendered":"Historia"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<style>.vso-empty-space-6a6928147d363{height:60px;width: 100%}@media (max-width: 991px){.vso-empty-space-6a6928147d363{height:30px}@media (max-width: 576px){.vso-empty-space-6a6928147d363{height:15px}<\/style><div class='vso-empty-space-6a6928147d363'><\/div><div class='content-block seventy center'><h1 class='content-block__header quaternary uppercase'>A lo largo de los a\u00f1os<\/h1><\/div><style>.vso-empty-space-6a6928147d398{height:20px;width: 100%}@media (max-width: 991px){.vso-empty-space-6a6928147d398{height:10px}@media (max-width: 576px){.vso-empty-space-6a6928147d398{height:5px}<\/style><div class='vso-empty-space-6a6928147d398'><\/div><div class='vso-history'><div class='history-items'><div class='row history-items__item margin-min-15'><div class='history-items__item__timeline-mob'><\/div><div class='history-items__item__image'><div class='history-items__item__image__block vorm-1'><div><img class='image w-100' src='https:\/\/www.groda.nl\/wp-content\/uploads\/2026\/06\/1971-1024x682.jpg' alt='El comienzo de Groenendaal Fruithandel'><\/div><\/div><\/div><div class='history-items__item__timeline'><\/div><div class='history-items__item__timeline-mob no-bullet'><\/div><div class='history-items__item__content'><p class='history-items__item__content__year script'>1971<\/p><h3 class='history-items__item__content__title'>El comienzo de Groenendaal Fruithandel<\/h3><p class='history-items__item__content__description'>La historia de Groda comienza en 1971. Desde muy joven, el fundador Cees Groenendaal decidi\u00f3 seguir su pasi\u00f3n por el comercio y el esp\u00edritu emprendedor. Con las verduras y frutas cultivadas por su padre, conduc\u00eda cada d\u00eda junto a su esposa Truus hasta el mercado mayorista de \u00c1msterdam. Desde unos comienzos modestos se sentaron las bases de la empresa familiar que Groda es hoy en d\u00eda.<\/p><\/div><\/div><div class='row history-items__item reverse margin-min-15'><div class='history-items__item__timeline-mob'><\/div><div class='history-items__item__image'><div class='history-items__item__image__block vorm-1'><div><img class='image w-100' src='https:\/\/www.groda.nl\/wp-content\/uploads\/2026\/06\/1974-1024x683.jpg' alt='Crecimiento de las primeras actividades'><\/div><\/div><\/div><div class='history-items__item__timeline'><\/div><div class='history-items__item__timeline-mob no-bullet'><\/div><div class='history-items__item__content'><p class='history-items__item__content__year script'>1974<\/p><h3 class='history-items__item__content__title'>Crecimiento de las primeras actividades<\/h3><p class='history-items__item__content__description'>La demanda de productos frescos aument\u00f3 y, con ella, creci\u00f3 tambi\u00e9n la cartera de clientes. La primera ampliaci\u00f3n de la flota de veh\u00edculos permiti\u00f3 atender a m\u00e1s clientes y ofrecer una gama m\u00e1s amplia. Un paso importante en el desarrollo posterior de la empresa.<\/p><\/div><\/div><div class='row history-items__item margin-min-15'><div class='history-items__item__timeline-mob'><\/div><div class='history-items__item__image'><div class='history-items__item__image__block vorm-1'><div><img class='image w-100' src='https:\/\/www.groda.nl\/wp-content\/uploads\/2026\/07\/cultivation-of-peppers-in-a-commercial-greenhouse-2026-03-25-23-42-13-utc-1024x683.jpg' alt='Groda Fruit toma forma'><\/div><\/div><\/div><div class='history-items__item__timeline'><\/div><div class='history-items__item__timeline-mob no-bullet'><\/div><div class='history-items__item__content'><p class='history-items__item__content__year script'>1981<\/p><h3 class='history-items__item__content__title'>Groda Fruit toma forma<\/h3><p class='history-items__item__content__description'>Para entonces, la empresa operaba bajo el nombre de Groda Fruit. Con dos camiones se abastec\u00eda a clientes de toda Europa. Mientras la empresa segu\u00eda creciendo, la siguiente generaci\u00f3n tambi\u00e9n se familiariz\u00f3 con el negocio familiar, jugando entre los camiones y el trabajo diario.<\/p><\/div><\/div><div class='row history-items__item reverse margin-min-15'><div class='history-items__item__timeline-mob'><\/div><div class='history-items__item__image'><div class='history-items__item__image__block vorm-1'><div><img class='image w-100' src='https:\/\/www.groda.nl\/wp-content\/uploads\/2026\/06\/1986.png' alt='Una base moderna para el futuro'><\/div><\/div><\/div><div class='history-items__item__timeline'><\/div><div class='history-items__item__timeline-mob no-bullet'><\/div><div class='history-items__item__content'><p class='history-items__item__content__year script'>1986<\/p><h3 class='history-items__item__content__title'>Una base moderna para el futuro<\/h3><p class='history-items__item__content__description'>Las instalaciones originales ya no ofrec\u00edan suficiente espacio para las crecientes actividades. Por eso se construy\u00f3 una nave nueva y moderna. Aqu\u00ed se dieron los primeros pasos hacia el almacenamiento, la refrigeraci\u00f3n, la clasificaci\u00f3n y el envasado profesionales de frutas y verduras tal como los conocemos hoy.<\/p><\/div><\/div><div class='row history-items__item margin-min-15'><div class='history-items__item__timeline-mob'><\/div><div class='history-items__item__image'><div class='history-items__item__image__block vorm-1'><div><img class='image w-100' src='https:\/\/www.groda.nl\/wp-content\/uploads\/2026\/07\/flowering-almond-garden-at-the-foot-of-the-mount-t-2026-03-25-23-54-03-utc-1024x683.jpg' alt='Ampliaci\u00f3n adicional'><\/div><\/div><\/div><div class='history-items__item__timeline'><\/div><div class='history-items__item__timeline-mob no-bullet'><\/div><div class='history-items__item__content'><p class='history-items__item__content__year script'>1990<\/p><h3 class='history-items__item__content__title'>Ampliaci\u00f3n adicional<\/h3><p class='history-items__item__content__description'>El crecimiento continu\u00f3 y pronto fue necesaria capacidad adicional. Con una ampliaci\u00f3n de la nave se cre\u00f3 m\u00e1s espacio para el almacenamiento y la transformaci\u00f3n. A pesar del crecimiento, Groda se mantuvo fiel a sus valores fundamentales: entregar frutas y verduras frescas, cultivadas con respeto por las personas y la naturaleza.<\/p><\/div><\/div><div class='row history-items__item reverse margin-min-15'><div class='history-items__item__timeline-mob'><\/div><div class='history-items__item__image'><div class='history-items__item__image__block vorm-1'><div><img class='image w-100' src='https:\/\/www.groda.nl\/wp-content\/uploads\/2026\/06\/1974-1024x683.jpg' alt='Un nuevo hito'><\/div><\/div><\/div><div class='history-items__item__timeline'><\/div><div class='history-items__item__timeline-mob no-bullet'><\/div><div class='history-items__item__content'><p class='history-items__item__content__year script'>1997<\/p><h3 class='history-items__item__content__title'>Un nuevo hito<\/h3><p class='history-items__item__content__description'>Con la triplicaci\u00f3n del espacio empresarial y la construcci\u00f3n de varios muelles de carga y descarga, Groda vivi\u00f3 su mayor ampliaci\u00f3n hasta la fecha. En este periodo, la siguiente generaci\u00f3n de la familia Groenendaal tambi\u00e9n se incorpor\u00f3 a la empresa, reforzando a\u00fan m\u00e1s su car\u00e1cter familiar.<\/p><\/div><\/div><div class='row history-items__item margin-min-15'><div class='history-items__item__timeline-mob'><\/div><div class='history-items__item__image'><div class='history-items__item__image__block vorm-1'><div><img class='image w-100' src='https:\/\/www.groda.nl\/wp-content\/uploads\/2026\/06\/green.jpg' alt='Invertir en sostenibilidad'><\/div><\/div><\/div><div class='history-items__item__timeline'><\/div><div class='history-items__item__timeline-mob no-bullet'><\/div><div class='history-items__item__content'><p class='history-items__item__content__year script'>2012<\/p><h3 class='history-items__item__content__title'>Invertir en sostenibilidad<\/h3><p class='history-items__item__content__description'>La sostenibilidad adquiri\u00f3 un papel cada vez m\u00e1s importante en la gesti\u00f3n de la empresa. Con la instalaci\u00f3n de m\u00e1s de 600 paneles solares, se redujeron considerablemente las emisiones de CO\u2082. Esta inversi\u00f3n subray\u00f3 la ambici\u00f3n de Groda de operar de forma responsable y contribuir activamente a un futuro sostenible.<\/p><\/div><\/div><div class='row history-items__item reverse margin-min-15'><div class='history-items__item__timeline-mob'><\/div><div class='history-items__item__image'><div class='history-items__item__image__block vorm-1'><div><img class='image w-100' src='https:\/\/www.groda.nl\/wp-content\/uploads\/2026\/06\/2024-1024x768.jpg' alt='Preparados para el futuro'><\/div><\/div><\/div><div class='history-items__item__timeline'><\/div><div class='history-items__item__timeline-mob no-bullet'><\/div><div class='history-items__item__content'><p class='history-items__item__content__year script'>2024<\/p><h3 class='history-items__item__content__title'>Preparados para el futuro<\/h3><p class='history-items__item__content__description'>Tras un largo proceso de permisos, se llev\u00f3 a cabo otra ampliaci\u00f3n importante. El aumento de la capacidad de refrigeraci\u00f3n y la optimizaci\u00f3n del departamento de envasado permiten a Groda atender a sus clientes de forma a\u00fan m\u00e1s eficiente. Con esta inversi\u00f3n, la empresa est\u00e1 preparada para seguir creciendo y afrontar los retos del futuro<\/p><\/div><\/div><\/div><\/div><style>.vso-empty-space-6a6928147d9ee{height:60px;width: 100%}@media (max-width: 991px){.vso-empty-space-6a6928147d9ee{height:30px}@media (max-width: 576px){.vso-empty-space-6a6928147d9ee{height:15px}<\/style><div class='vso-empty-space-6a6928147d9ee'><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1528","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Historia - Groda<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.groda.nl\/es\/historia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Historia - 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