{"id":1442,"date":"2022-03-17T11:36:16","date_gmt":"2022-03-17T11:36:16","guid":{"rendered":"https:\/\/www.groda.nl\/over-ons\/"},"modified":"2026-07-23T12:15:34","modified_gmt":"2026-07-23T12:15:34","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.groda.nl\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<style>.vso-empty-space-6a6927670717b{height:60px;width: 100%}@media (max-width: 991px){.vso-empty-space-6a6927670717b{height:30px}@media (max-width: 576px){.vso-empty-space-6a6927670717b{height:15px}<\/style><div class='vso-empty-space-6a6927670717b'><\/div><div class='content-block seventy center'><h1 class='content-block__header quaternary uppercase'>The power behind fresh fruit<\/h1><p class='content-block__text content'>Groda is a family business in the heart of the Betuwe region with a passion for fresh fruit and vegetables. Guided by our conviction that quality begins with nature, we work every day to connect craftsmanship, reliability and innovation.<\/p><\/div><style>.vso-empty-space-6a692767071ae{height:60px;width: 100%}@media (max-width: 991px){.vso-empty-space-6a692767071ae{height:30px}@media (max-width: 576px){.vso-empty-space-6a692767071ae{height:15px}<\/style><div class='vso-empty-space-6a692767071ae'><\/div>[\/vc_column][\/vc_row][vc_row gap=&#8221;20&#8243; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class='custom_image vorm-1'><div><img class='vc_single_image-img w-100' src='https:\/\/www.groda.nl\/wp-content\/uploads\/2026\/07\/over-ons-1-1024x683.jpg' alt=''><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class='content-block full left'><h2 class='content-block__header quinary'>Inspired by nature<\/h2><p class='content-block__text content'>&#8216;Inspired by Nature&#8217; is the foundation of everything we do. It reflects our appreciation for natural products, our focus on quality and our ambition to keep developing. Together with growers, customers and other supply chain partners, we build a strong and future-proof fresh produce chain in which collaboration, trust and continuity are central.<\/p><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1781706648254{background-color: #F3F1C7 !important;}&#8221;][vc_column]<style>.vso-empty-space-6a692767072f3{height:40px;width: 100%}@media (max-width: 991px){.vso-empty-space-6a692767072f3{height:20px}@media (max-width: 576px){.vso-empty-space-6a692767072f3{height:10px}<\/style><div class='vso-empty-space-6a692767072f3'><\/div>[vc_row_inner content_placement=&#8221;middle&#8221; gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;]<div class='content-block full left'><h2 class='content-block__header tertiary'>Building a strong fresh produce chain together<\/h2><p class='content-block__text content'>With a dedicated team and years of experience, we work every day to make high-quality fresh produce available to consumers. At the same time, we continue to invest in people, processes and innovation, so that we remain a reliable and forward-looking partner within the fresh produce sector in the future too.<\/p><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class='custom_image vorm-6'><div><img class='vc_single_image-img w-100' src='https:\/\/www.groda.nl\/wp-content\/uploads\/2026\/06\/handshake-1024x683.jpg' alt=''><\/div><\/div>[\/vc_column_inner][\/vc_row_inner]<style>.vso-empty-space-6a69276707436{height:40px;width: 100%}@media (max-width: 991px){.vso-empty-space-6a69276707436{height:20px}@media (max-width: 576px){.vso-empty-space-6a69276707436{height:10px}<\/style><div class='vso-empty-space-6a69276707436'><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<style>.vso-empty-space-6a69276707441{height:40px;width: 100%}@media (max-width: 991px){.vso-empty-space-6a69276707441{height:20px}@media (max-width: 576px){.vso-empty-space-6a69276707441{height:10px}<\/style><div class='vso-empty-space-6a69276707441'><\/div><div class='content-block seventy center'><h2 class='content-block__header tertiary'>Personal, committed and future-focused<\/h2><p class='content-block__text content'>By combining tradition and entrepreneurship with an eye on tomorrow, we continue to build an organisation that is ready for the next generation. We do this in the way that characterises Groda: personal, committed and with both feet firmly on the ground.<\/p><\/div><style>.vso-empty-space-6a69276707455{height:40px;width: 100%}@media (max-width: 991px){.vso-empty-space-6a69276707455{height:20px}@media (max-width: 576px){.vso-empty-space-6a69276707455{height:10px}<\/style><div class='vso-empty-space-6a69276707455'><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row gap=&#8221;20&#8243; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1781706648254{background-color: #F3F1C7 !important;}&#8221;][vc_column][vc_row_inner content_placement=&#8221;middle&#8221; gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1442","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About us - Groda<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.groda.nl\/en\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About us - Groda\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][\/vc_column][\/vc_row][vc_row gap=&#8221;20&#8243; 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